This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals-directors of communications, public relations specialists, experienced writers and editors of professional and technical publications - this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing.
Autorentext
Dragga, Sam; Gong, Gwendolyn
Inhalt
List of Tables and Illustrations Preface Chapter 1 THE CANONS OF RHETORIC Chapter 2 INVENTION
Rhetorical Theory of Invention Communicative Aim Audience Analysis Information Gathering Editing for Accuracy
Practice A Technical Publication A News Publication A Promotional Publication
Chapter 3 ARRANGEMENT Rhetorical Theory of Arrangement Verbal-Visual Orientation Principals of Organization Diagramming the Discourse Coherence and Cohesion Editing for Clarity
Practice A Technical Publication A News Publication A Promotional Publication
Chapter 4 STYLE
Rhetorical Theory of Style Verbal Style Visual Style Editing for Propriety
Practice A Technical Publication A News Publication A Promotional Publication
Chapter 5 Delivery Rhetorical Theory of Delivery Visual Variables Typography Illustrations Page Design Production Editing for Artistry Practice A Technical Publication A News Publication A Promotional Publication EPILOGUE: INTEGRATING THE CANNONS Bibliography Index Contributors