The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns-Carter in 1976, Bush and Reagan in 1980, and Hart, Mondale, and Jackson in 1984-to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter."e,Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."e,-David S. Broder, The Washington Post
Titel
The Reasoning Voter
Untertitel
Communication and Persuasion in Presidential Campaigns
Autor
EAN
9780226772875
Format
E-Book (epub)
Hersteller
Veröffentlichung
31.05.2024
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
3.98 MB
Anzahl Seiten
332
Unerwartete Verzögerung
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