This book explores the evolution of artificial intelligence (AI) and its wide-ranging impacts. Beginning with the concept of the silent economy, this work traces the development of AI from its early stages to the present, highlighting the emergence of generative AI. The narrative examines how AI influences organizational culture, societal well-being, and business decisions at strategic, tactical, and operational levels. The book also analyzes the evolving dynamics of the workplace, consumer behavior, and AI's ethical and legal implications. The final chapter offers thoughtful reflections on future generations of AI, presenting a comprehensive and insightful perspective on this transformative technology.

Sandra Maria Correia Loureiro is a Full Professor of Marketing at ISCTE and the Business Research Unit. She has a background in engineering, economic sociology, and marketing. She has published around 400 international works, including journal articles, conference proceedings, and books. Her research interests include consumer-brand relationships, tourism marketing, immersive VR, AR, and AI technologies. Sandra has received numerous awards for her contributions to marketing and academia.

João Guerreiro is an Associate Professor with Habilitation in Marketing at Iscte - University Institute of Lisbon. His research focuses on the impact of AI in Management, more particularly on Marketing. He has published his research in top-tier journals such as Journal of Travel Research, Tourism Management, and Journal of Business Research. He also has been invited as keynote speaker to present at several events about the future of AI on Management.