The Deal Machine: Creating a Scalable B2B Sales Process for Explosive Growth is the definitive guide for sales leaders, startup founders, and business owners. The methodology-agnostic book provides a blueprint for B2B sales success that will help your sales team convert more leads, produce more revenue, and save time. The book includes veteran advice and a step-by-step guide with process layers that build upon each other to create a winning sales process. The Deal Machine is a master class on how to win in the high stakes of B2B sales.
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Sandra Richardson helps companies grow, scale, and exit. She is a serial entrepreneur, former SaaS company co-founder and operator. She offers fractional and consultative services to develop and execute growth strategies for startups, SMBs, and middle-market companies. Sandra has over 25 years of experience leading and implementing growth strategies as a Chief Marketing Officer, Chief Sales Officer, Chief Operating Officer, and Chief Growth Officer. Along her career journey, she realized that her passion and her clients' needs are aligned with growth strategy services. She has worked in numerous industries, including tech, AI, professional services, healthcare, and others. Learn more at https://www.sandrakrichardson.com