Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable
value for advancing our knowledge.
Autorentext
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
Zusammenfassung
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Inhalt
Product Placement and Gaming; Social Issues and Advertising; Generation; Social Interaction and Advertising; Organization, Publicity and Reputation; Branding; Media and Agency; Advertising Content, Appeals and Execution
Titel
Advances in Advertising Research (Vol. 2)
Untertitel
Breaking New Ground in Theory and Practice
Autor
Editor
EAN
9783834968548
ISBN
978-3-8349-6854-8
Format
E-Book (pdf)
Hersteller
Herausgeber
Veröffentlichung
21.06.2011
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
3.97 MB
Anzahl Seiten
490
Jahr
2011
Untertitel
Englisch
Unerwartete Verzögerung
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