This book offers readers a comprehensive insight into Chinese negotiation principles, shaped by centuries of cultural tradition and contemporary global business dynamics. It serves as a valuable resource for business professionals, scholars, and policymakers seeking to deepen their understanding of Chinese negotiation culture.

Shougang Zhang is an associate professor at the Jiangxi University of Finance and Economics, specializing in business communication and negotiation. With visiting scholar experience at Food and Agriculture Organization of the United Nations (FAO) (Rome) and Lancaster University (UK) under national scholarships, he serves as the secretary-general of a national communication and negotiation committee. Dr. Zhang has authored key textbooks and published extensively on negotiation studies.

Amily Wang Guenier is Director of Internationalization at the School of Global Affairs, Lancaster University, UK, and Deputy Director of the Confucius Institute. Dr. Amily Guenier's research interests include business communication, health communication, and interpersonal communication. Amily has been the student supervisor of the Study China Programme for seven years, which was funded by the British government with £2.2 million.