A step by step guide, this book covers how to design products that offer the right combination of functionality, usability, and accessibility for all consumers. The author articulates why these three elements can make the critical difference in remaining competitive and economically viable over the long term. He provides insightful case studies that illustrate the corporate benefits for designing accessibility, in addition to carefully selected and valuable figures and tables. Demystifying what is involved in designing inclusive products for all users, the book highlights numerous examples for designers, such as creating a tool for Web browsing for older adults, as well as digital television access.