From typefounding through typesetting to the printing process itself, this narrative offers a fresh look at the unprecedented success story of the spread of the "black art." Stephan FÃ ssel here foregrounds the tremendous rise European culture and the history of education experienced as a direct result of this media revolution; he depicts the fast spreading of the art of printing to Italy, France and England, highlighting the importance of the art of printing for the Roman Catholic Church, the Reformation, the University and the economy. He shows popular instruction at work in the vernacular, as well as the consolidation of knowledge into encyclopaedias in the early modern period, and the emergence of new forms of the prose novel and the beginnings of newspapers and periodicals. Finally he traces the modern resonances of Gutenberg's invention, which persisted in virtually unchanged form for a further 350 years.

Professor Dr Stephan Fÿssel occupies the Gutenberg Chair at Mainz University, and is Director of the Institute for Book Studies there. He has published extensively in the fields of incunabula research, the publication ethos of Germany's classical authors, and the competitive media position of the book for the future. He edits the Gutenberg-Jahrbuch and is Vice President of the Willibald-Pirckheimer-Gesellschaft for research into the Renaissance and Humanism.

Contents: Foreword; Gutenberg - His Life and Work: The course of Gutenberg's life; Bringing the technical inventions together; The 'work of the books': the 42-line Bible; Jobbing printing in long runs; The 36-line Bible; The Catholicon; Gutenberg's final years; The successor workshop of Fust and Schoeffer. The Spread of Printing: Rome; Venice; Paris; The book in Britain. Printing and Humanism: Renaissance humanism; Editions of classical authors; Early humanism in Germany; Printing in Greek and Hebrew; Vadian and the provision of teaching texts; A few dissenting voices. Popular Instruction in the Vernacular: Popular books; Encyclopaedia; Fables; The Ulm Aesop; Practical books. Broadsides and the 'Latest News': News-sheets; A broadside view of the New World; Emperor Maximilian I; Printing and the Reformation: German Bibles before Luther; Luther's career; The main texts of the Reformers; Pamphlets; Luther's translation principles; Bible translation from 1522 to 1546. Gutenberg Goes Electronic: The on-going media revolution; Print on demand; Manuscripts on screen; Electronic ink. Bibliography; Picture Credits; Index.