Prepares leaders for the 2020s-an accessible guide to the key technologies that will reshape business in the coming decade
Most businesses identify six key digital technologies-artificial intelligence (AI), distributed ledgers and blockchain, the Internet of Things (IoT), autonomous machines, virtual and augmented reality, and 5G communication-as critical to their relevance and growth over the coming ten years. These new disruptive technologies present significant opportunity for businesses in every industry. The first businesses to understand automation and these transformative technologies will be the ones to reap the greatest rewards in the marketplace. The Innovation Ultimatum helps leaders understand the key technologies poised to reshape business in the next decade and prepare their organizations for technology-enabled change.
Using straightforward, jargon-free language, this important resource provides a set of strategic questions every leader will need to ask and answer in order to prepare for the impending changes to the business landscape. Author Steve Brown shares his insights to help leaders take full advantage of the next wave of digital transformation and describes compelling examples of how businesses are already embracing new technologies to optimize operations, create new value, and serve customers in new ways. Written for anyone that wants to understand how automation and new technology will fundamentally restructure business, this book enables readers to:
- Understand the implications of technology-driven change across industrial sectors
- Apply important insights to their own business
- Gain competitive advantage by implementing new technologies
- Prepare for the future of work and understand the skills needed to thrive in a post-automation economy
- Adopt critical digital technologies in any organization
Providing invaluable cutting-edge content, The Innovation Ultimatum is a much-needed source of guidance and inspiration for business leaders, board members, C-suite executives, and senior managers who need to prepare their businesses for the future.
Autorentext
STEVE BROWN is the former futurist of Intel Corporation. He now runs Possibility and Purpose, a speaking and consulting business that helps leaders to imagine and build a better future. Steve inspires people to imagine how technology will reshape industries, change how we live, and forever alter the world of work. He promotes a positive future where companies use the latest technologies to create new products and services, optimize operations, empower employees, and delight customers. Steve has been featured on CNN, BBC, Bloomberg TV, and in The Wall Street Journal, Wired magazine, amongst other media outlets. He lives in Portland, Oregon.
Klappentext
PRAISE FOR THE INNOVATION ULTIMATUM
"With The Innovation Ultimatum, Steve has laid out in practical terms the six most disruptive technologies facing business and society today. His focus on aligning data and automation with corporate purpose is spot on. Steve provides sound advice for a wide range of industries undergoing transformation today." Shane Wall, CTO, Global Head of HP Labs, HP Inc.
"Everyone has the opportunity and responsibility to be a change agent in their organization. This brilliant book provides the understanding and ammunition to spark ideas that are practical yet forward-thinking. It's a must-read for anyone (at all levels) who wants to make an impact." Jamie Gutfreund, Chief Consumer Experience Officer, Hasbro
"Steve Brown understands both business and the future, a rare and valuable combination. In a world where only the agile will succeed, this powerful, accessibly written guidebook to the future prepared me and my company for what lies ahead so that we can seize new opportunities as they emerge." Stephen J. Clifton, CEO, Knight Frank Commercial
"Buying this book is a no-brainer. It's well-written, fascinating throughout, and filled with practical advice on ways to prepare your business for the next phase of digital transformation. Get a copy for everybody on your team." Robby Swinnen, Former Fortune 50 senior executive
Zusammenfassung
Prepares leaders for the 2020san accessible guide to the key technologies that will reshape business in the coming decade
Most businesses identify six key digital technologiesartificial intelligence (AI), distributed ledgers and blockchain, the Internet of Things (IoT), autonomous machines, virtual and augmented reality, and 5G communicationas critical to their relevance and growth over the coming ten years. These new disruptive technologies present significant opportunity for businesses in every industry. The first businesses to understand automation and these transformative technologies will be the ones to reap the greatest rewards in the marketplace. The Innovation Ultimatum helps leaders understand the key technologies poised to reshape business in the next decade and prepare their organizations for technology-enabled change.
Using straightforward, jargon-free language, this important resource provides a set of strategic questions every leader will need to ask and answer in order to prepare for the impending changes to the business landscape. Author Steve Brown shares his insights to help leaders take full advantage of the next wave of digital transformation and describes compelling examples of how businesses are already embracing new technologies to optimize operations, create new value, and serve customers in new ways. Written for anyone that wants to understand how automation and new technology will fundamentally restructure business, this book enables readers to:
- Understand the implications of technology-driven change across industrial sectors
- Apply important insights to their own business
- Gain competitive advantage by implementing new technologies
- Prepare for the future of work and understand the skills needed to thrive in a post-automation economy
- Adopt critical digital technologies in any organization
Providing invaluable cutting-edge content, The Innovation Ultimatum is a much-needed source of guidance and inspiration for business leaders, board members, C-suite executives, and senior managers who need to prepare their businesses for the future.
Inhalt
Foreword: Don't Fear the Future . . . Prepare for it xiii
Introduction: To Survive, Every Company Must Become a Tech Company xv
The Innovation Ultimatum xv
The Innovator's Palette xvi
Should I Be Afraid or Excited? xix
Getting the Most Out of This Book xx
Don't Panic; Don't Wait; Get Help xxi
Part I: Six Technologies That Will Reshape Business in the Next Decade 1
1 Artificial Intelligence 3
What is it and Why is it Important? 3
What Can You Do with It? 6
How AI Works 22
Beyond Deep Learning: The Future of Artificial Intelligence 27
Narrow, General, and Super Intelligence 30
Strategies to Get You Started 31
2 Sensors and the Internet of Things (IoT) 37
Cheap, Tiny Computers and 100 Trillion Sensors Make Everything Smart and Connected 38
What Can You Do with It? 40
Strategies to Get Eyes on Your Business and Act on Events in Real Time 55
3 Autonomous MachinesRobots, Cobots, Drones, and Self-Driving Vehicles 57
What are they and Why are they Important? 57
What Can They Do? 58
Strategies for Success 65
4 Distributed Ledgers and Blockchains 67
Beyond Cryptocurrencies: Why Blockchain is a Big Deal 67
…