In this book, first published in 1990, the significance of televangelism in America is examined in detail. This well-informed, measured analysis includes discussion of the place of televangelism in the history of American Protestantism; the styles of leading TV preachers and the televangelical star system; the relation of televangelism to conservatism and politics. It also answers the questions of televangelism's organisation and audience, as well as providing an analysis over the wave of scandals which swept over Pray TV in the 1980s.

1. A Brief History of American Protestantism 2. Religious Broadcasting in America 3. Televangelism Organisations 4. The Religion of Religious Television 5. The Audience 6. The Impact of Televangelism 7. God and Mammon 8. Televangelism and Political Campaigns 9. Conservatism, Politics and Televangelism 10. Scandal 11. New, Third, and Old Worlds 12. Conclusion