C. S. Lewis, based on the popularity of his books and essays, is one of the best communicators of the twentieth century. During his lifetime he was hailed for his talents as author, speaker, educator, and broadcaster; he continues to be a best-selling author more than a half-century after his death.

C. S. Lewis and the Craft of Communication analyzes Lewis's communication skill. A comprehensive review of Lewis's work reveals five communication principles that explain his success as a communicator. Based on Lewis's own advice about communication in his books, essays, and letters, as well as his communication practice, being a skilled communicator is to be holistic, intentional, transpositional, evocative, and audience-centered. These five principles are memorably summarized by the acronym HI TEA. Dr. Steven Beebe, past president of the National Communication Association and an internationally-recognized communication author and educator, uses Lewis's own words to examine these five principles in a most engaging style.

Steven A. Beebe (Ph.D., University of Missouri-Columbia) is Regents' and University Distinguished Professor Emeritus of Communication Studies at Texas State University. He is an internationally recognized communication educator and prolific author and co-author of best-selling communication books used at universities throughout the world. He served as president of the National Communication Association and was named Outstanding Communication Professor in America by the National Speaker's Association.

Foreword by Jerry Root - Preface - Acknowledgements - The Case for C. S. Lewis as Master Communicator - The Making of a Master Communicator - C. S. Lewis's Big Ideas - Holistic - Intentional - Transpositional - Evocative - Audience Centered - How to Communicate Like C. S. Lewis - Index.