The book covers the topics like Marketing Concepts and Orientation, Market Segmentation, Promotion, Issues in Marketing, Consumer Behaviour and Advertising, Sales and Distribution Management.



Autorentext

By Sudhir Gupta

Titel
Elements Of Marketing Management
EAN
9789354117763
Format
E-Book (epub)
Veröffentlichung
30.06.2001
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
0.72 MB
Anzahl Seiten
280