1. Parents and gatekeepers seeking resources on perfectionism
2. Parents and gatekeepers of young siblings
3. Basketball enthusiasts
4. Latine families seeking representation

Diego Vaisberg is an Art Director and Illustrator at DGPH Illustration and Design Studio in Buenos Aires, Argentina, and illustration professor at Palermo University and collaborator at Universidad de Buenos Aires in graphic design. Vaisberg has over 20 years working on visual development, advertising and illustration for children's product. Rocío Caputo works as an illustrator and visual development artist and is an Illustration and VisDev professor at Palermo University in Buenos Aires, Argentina. Caputo is truly passionate about sharing stories through her work and creating a deeper visual narrative.