MANAGING ACROSS BORDERS is the definitive guide to the management of companies in today's global environment. Since its first publication in the US in 1989 it has established its authors as the leading authorities on the transnational company. It is based on a study of a diverse group of multinational companies including Procter& Gamble, Unilever, General Electric, Philips, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals and the process described by Bartlett and Ghoshal provides valuable lessons on how to develop the organisational structures, administrative processes and management perspective necessary to success. 'Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject. ' - Michael Porter, author of Competitive Strategy, Competitive Advantage of Nations etc.
Vorwort
A fully revised and updated edition of a management classic - the definitive guide to managing companies in the global marketplace.
Autorentext
Vorwort
A fully revised and updated edition of a management classic - the definitive guide to managing companies in the global marketplace.
Autorentext
Sumantra Ghoshal (Author)
Sumantra Ghoshal is professor of Business Policy at the European Institute of Business Adminstraition (INSEAD) in Fontainebleu, France.
Christopher A. Bartlett (Author)
Christopher A. Bartlett is professor of Business Administration at Harvard Business School.
Titel
Managing Across Borders 2nd Ed
EAN
9781446494523
ISBN
978-1-4464-9452-3
Format
E-Book (epub)
Hersteller
Herausgeber
Veröffentlichung
29.02.2012
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
2.9 MB
Anzahl Seiten
416
Jahr
2012
Untertitel
Englisch
Features
Unterstützte Lesegerätegruppen: PC/MAC/eReader/Tablet
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