Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Autorentext
Susanne Royer
Inhalt
1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography