Samuel Rivera lives his life in metrics - follower counts, engagement rates, and conversion statistics. As a successful social media manager, he's built his career on crafting perfect digital personas for others while keeping his own heart carefully offline. But when a dismissive DM to an unknown artist goes viral for all the wrong reasons, Samuel finds himself at the center of a social media storm that threatens everything he's worked for.

Adrian Creates isn't just another wannabe influencer - he's a talented artist struggling to balance creative integrity with the realities of making a living in the digital age. When a certain social media "expert" publicly dismisses his work as "unmarketable," Adrian decides to fight back the only way he knows how: by going viral with the truth.

What starts as a professional disaster becomes an unexpected collaboration, and soon Samuel and Adrian discover that the most authentic connections can't be scheduled, hashtagged, or optimized for engagement. As they navigate brand partnerships, artistic integrity, and the messy reality of falling in love in the public eye, they'll have to decide if what they're building together is worth risking everything they've worked for.

In a world where every moment is documented and every relationship is performed, can two people find something real? Or will the pressure to maintain their digital personas destroy the one connection that actually matters?