Cutting-edge strategies, data, and techniques from the world'sforemost ePhilanthropy experts. Giving donors the chance to participate in and contribute to thesuccess of a charity beyond the online gift is proving to besuccessful for many nonprofits. Find out how to make the most ofyour online fundraising efforts with the expert advice found inPeople to People Fundraising: Social Networking and Web 2.0 forCharities. Featuring a Foreword by James Austin of Harvard University, thishands-on guide is filled with creative ideas, techniques, andsuggestions to help readers harness the power of social networkingfor your charity, including: * Getting supporters to do more than give * Evaluating your Web site * Blogs -- an important development in fundraising * The power of celebrity in building communities * How to leverage an individual supporter's social network * Online marketing to ethnic and special interestcommunities * How to influence single-gift Web donors to become monthlydonors * The opportunities and challenges of multi-channelmarketing * Why ePhilanthropy succeeds -- seven pillars ofe-success * Connecting with planned gift donors and prospects * Buttons and banners on company Web sites * Plus much more! Based on the authors' decades of combined real-life experiencesplus scores of international case studies demonstratingePhilanthropy success stories from around the world, People toPeople Fundraising provides a wealth of proven, practicaltechniques to help you boost your organization's success.
Autorentext
Ted Hart, ACFRE, is an Internet and fundraising strategist with tedhart.com. He has over twenty years of experience in communications, fundraising, and nonprofit management. He is founder of the international ePhilanthropy Foundation.
James M. Greenfield, ACFRE, FAHP, was a fundraising professional for forty years at five hospitals and three universities. Jim has written and edited eight books on fundraising management.
Sheeraz D. Haji is the President of Convio, Inc., a leading provider of constituent relationship management software for nonprofit organizations and associations. Sheeraz is a widely published author and a frequent speakerat industry conferences. He serves on the boards of Convio, Inc. the Nonprofit Technology Network (NTEN), Map Buzz, and Mal Warwick Associates.
Klappentext
Praise for People to People Fundraising
"All organizations, whether commercial or charitable, will need to know the valuable information in this book."
Arthur A. Bushkin, Chairman & CEO, Stargazer Foundation
"A timely, thoughtful guide to the urgent importance of social media to nonprofits from leading practitioners around the world. Full of case studies and practical advice, it will help you translate Web 2.0 into Fundraising 2.0 and beyond."
Howard Lake, UK Fundraising
"This book shatters the notion that Internet fundraising and traditional donor development are not compatible. People to People Fundraising is the future of fundraising."
Stephen C. Nill, JD, founder and CEO, Charity
Channel Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts
Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraisingefforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.
Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
-
Getting supporters to do more than give
-
Evaluating your Web site
-
Blogs an important development in fundraising
-
The power of celebrity in building communities
-
How to leverage an individual supporter's social network
-
Online marketing to ethnic and special interest communities
-
How to influence single-gift Web donors to become monthly donors
-
The opportunities and challenges of multi-channel marketing
-
Why ePhilanthropy succeeds seven pillars of e-success
-
Connecting with planned gift donors and prospects
-
Buttons and banners on company Web sites
-
Plus much more!
Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.
Zusammenfassung
Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.
Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.
Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
- Getting supporters to do more than give
- Evaluating your Web site
- Blogs an important development in fundraising
- The power of celebrity in building communities
- How to leverage an individual supporter's social network
- Online marketing to ethnic and special interest communities
- How to influence single-gift Web donors to become monthly donors
- The opportunities and challenges of multi-channel marketing
- Why ePhilanthropy succeeds seven pillars of e-success
- Connecting with planned gift donors and prospects
- Buttons and banners on company Web sites
- Plus much more!
Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.
Inhalt
Foreward by (Dr. James Austin).
Introduction by (Ted Hart).
Section I. Community Building/Advocacy.
Chapter 1. The Changing Nature of Community: Leveraging the Internet to Build Relationships and Expand the Reach of Your Organization By (Steve MacLaughlin ePMT).
The Essence of Community.
Community-Building is Central to Philanthropy.
The Internet Continues to Transform the Nonprofit World.
The Next Major Evolution in ePhilanthropy.
What the Internet Means to Nonprofits.
Online Communities in Action.
Conclusion.
Chapter 2. Strategic Donor Relationship Moves Management and the Internet.
By (Bob Carter Ketchum).
Introduction.
Moves Management.
Developing a Moves Strategy.
Effective Communication.
Conclusion.
Chapter 3. Advocacy 2.0: Leveraging Social Networking to Further Your Organization's Mission By (Sheeraz Haji Convio, Inc., Emma Zolbrod Independent Marketing Consultant)
The Changing Landscape of Online Advocacy.
Handing Over the Reins to Your Constituents: The Role of User-Contributed Content and Social Networking in Online Advocacy.
Unforeseen Hurdles and Challenges in Online Advocacy.
Converting Activists to Donors.
Inte…