Sales Value Propositions are among the most effective sales tools available to business-business salespeople when it comes to building and sustaining credibility and rapport with customers and prospects. At the same time, they are frequently overlooked and consequently underutilised at every level of the organisation, especially by sales and marketing professionals. This book explains and positions the powerful role and proven effectiveness of Sales Value Propositions in advancing customer relationships and winning sales opportunities.

Terry Barge has been specializing in strategic sales and business development since 1995. His consultancy is based in the UK but he operates internationally. He has worked with leading organisations in the technology, telecommunications, logistics and manufacturing and financial services sectors in more than fifty countries, in addition to holding a number of senior sales and sales management positions throughout his career.