Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company-customer relationship, and carve out a path to global business success? Profi ling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
Autorentext
Autorentext
Thomas M. Koulopoulos
Titel
Innovation Zone
Untertitel
How Great Companies Re-Innovate for Amazing Success
Autor
EAN
9781473644229
ISBN
978-1-4736-4422-9
Format
E-Book (epub)
Hersteller
Herausgeber
Genre
Veröffentlichung
11.01.2011
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
2.75 MB
Anzahl Seiten
232
Jahr
2011
Untertitel
Englisch
Unerwartete Verzögerung
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