This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include: *product differentiation *price discrimination *hiring and training workers *labor-management relations *international trade A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.

Tim Fisher is Associate Professor of Economics at Wilfred Laurier University, Ontario, Canada. His research interests are in bankruptcy, microeconomics, trade unions and free trade agreements. Robert Waschik is Lecturer in Economics and Finance at La Trobe University, Melbourne, Australia.

1. Introduction

Part I: Theory

2. The Manager and the Firm

3. Monopoly and Perfect Competition

4. Price Discrimination

Part II: Strategic Interaction Between Firms

5. Game Theory

6. Strategy in a Market with Two Firms

7. Product Differentiation

8. Advertising

9. The Role of Information

10. Entry Deterrence and Accommodation

11. Government Regulation of Industries

12. International Trade

Part III: Strategic Interaction Within Firms

13. Vertical and Horizontal Integration

14. Labour Markets

15. Training and Motivating Workers

16. Trade Unions