Understand and market to the newest wave of millennials
Whether you're a business professional trying to decode the $43
billion youth market, a marketer looking for a message that
connects, or an entrepreneur trying to develop youth-oriented
products, Chasing Youth Culture and Getting It Right gives you an
unparalleled field guide to the newest wave of millennials and
their mindsets.
Inside this unique book, you'll meet four major tribes?the Wired
Techie, The Conformist But Somewhat Paradoxical Preppy, The
Always-Mellow Alternative, and The Cutting-Edge Independent?and
understand their key traits, likes and dislikes, and what kind of
adult they will likely become.
* Includes many examples of companies, brands, and organizations
who chased the youth demographic and got it right, or who failed to
nail their audience
* Understand such concepts as Warholism, Tweenabees, Hand-me-ups,
Massclusivity, The Facebook Effect, and Instantity
* Author has won many honors and much media recognition as a
young entrepreneur and youth marketer to watch
Want to understand the next generation? Get Chasing Youth
Culture and Getting It Right and discover how to reach this
fascinating and elusive demographic.
Autorentext
Tina Wells is in her fifteenth year as founder and CEO of Buzz Marketing Group, after starting her career writing for New Girl Times magazine at sixteen years old. Buzz Marketing Group, a youth marketing agency that specializes in youth needs, desires, and trends, has grown a network of approximately 10,000 buzzSpotters® (teen consultants). Tina's long list of honors includes Essence 40 Under 40, Billboard's30 Under 30, and Inc. magazine's 30 Under 30.
Klappentext
Praise for Chasing Youth Culture and Getting It Right
"This book offers powerful and useful insights into marketing to a tough to reach crowd. While trendsetters and tastemakers are hard to reach, Tina Wells provides great tips and strategies on finding and capturing this elusive group."Jane Buckingham, founder and President, Trendera
"Chasing Youth Culture and Getting It Right is the definitive road map to Millennials. If you need to reach them, follow the path of Tina Wells." Ross Martin, Executive Vice President, MTV
"Chasing Youth Culture and Getting It Right will help small businesses that depend on the younger demographic thrive. A veteran in her industry, Tina Wells lays out clear, thoughtful analysis of this group including their ever-changing habits and needs. This resource presents entrepreneurs the proper way to reach and connect in order to gaina foothold within the lucrative youth market." Tennille M. Robinson, Senior Multimedia Content Producer,Small Business Black Enterprise
"Tina Wells doesn't just know youth marketingshe IS youth marketing! Want to know what the difference is? Then read this book."Scott Gerber, founder and CEO, Gerber Enterprises;author of Never Get a "Real" Job
"Forget everything you thought you knew about youth marketing and let Tina Wells give you the real skinny on how tweens, teens, and young adults think, act, and spend. Tina deconstructs this 'golden egg' demographic with such wisdom and authority that if you're not currently targeting this $43 billion market, you may want to rethink your marketing strategy. Fast."Donna Fenn, author of Upstarts: How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit from Their Success
Zusammenfassung
Understand and market to the newest wave of millennials
Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.
Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become.
- Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience
- Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity
- Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch
Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
Inhalt
Preface.
Acknowledgments.
Part One Introducing Generation 2.0.
1 Meet the Kids: Say Hello to the Newest Wave of Millennials.
2 The Tribes and Their Trends: Figuring Out What Kids Want When They're More Different than Alike.
Part Two What Millennials Want Now.
3 I Want It: What Millennials Buy and Why.
4 I Texted You :): Screen Time, All the Time: How Technology Is Rewiring the New Millennial.
5 Awesome!: Everything Old School Is New Again: Why Some Brands Will Be Around When Millennials Have Kids of Their Own.
6 I Just Want to Be Mii (and Me): The Importance of Letting Kids Be Kids.
Part Three Young Today, Grown Tomorrow.
7 BuzzSpotting: Tween and Teen Trends That Will Change the Way We Live and Work.
8 The Coming of the Global Mobile: How the New Millennials Will Shape the Future.
Notes.
About the Author.
Index.