For over 200 years, the East India Company was the largest and most powerful mercantile firm in Britain and Asia. Set up to procure Asian goods for British consumers, the Company s business network spanned Persia, India, China, Indonesia and North America. In the late 1700s, its career took a dramatic turn as the Company lost ground as a trading firm, but founded an empire in India. Why did a merchant firm end up being an empire builder? Why did politics mesh so closely with the conduct of business in this time? This new account of the East India Company answers these questions by taking a fresh look at the world of Indian business. The story fits together many pieces of a vast jigsaw puzzle, and shows how trading in India changed the Company and how the Company changed Indian business. Indeed, it is for the first time that the Company s story is told from the perspective of Indian business history.
This groundbreaking study examines how the East India Company founded an empire in India at the same time it started losing ground in business. For over 200 years, the Company's vast business network had spanned Persia, India, China, Indonesia and North America. But in the late 1700s, its career took a dramatic turn, and it ended up being an empire builder. In this fascinating account, Tirthankar Roy reveals how the Company's trade with India changed it-and how the Company changed Indian business. Fitting together many pieces of a vast jigsaw puzzle, the book explores how politics meshed so closely with the conduct of business then, and what that tells us about doing business now. 'One of the first major attempts to tell the company's story from an Indian business perspective'-Financial Express
This groundbreaking study examines how the East India Company founded an empire in India at the same time it started losing ground in business. For over 200 years, the Company's vast business network had spanned Persia, India, China, Indonesia and North America. But in the late 1700s, its career took a dramatic turn, and it ended up being an empire builder. In this fascinating account, Tirthankar Roy reveals how the Company's trade with India changed it-and how the Company changed Indian business. Fitting together many pieces of a vast jigsaw puzzle, the book explores how politics meshed so closely with the conduct of business then, and what that tells us about doing business now. 'One of the first major attempts to tell the company's story from an Indian business perspective'-Financial Express
Titel
East India Company
Untertitel
The World s Most Powerful Corporation
Autor
EAN
9788184756135
Format
E-Book (epub)
Hersteller
Herausgeber
Genre
Veröffentlichung
01.01.2012
Digitaler Kopierschutz
Adobe-DRM
Anzahl Seiten
268
Features
Unterstützte Lesegerätegruppen: PC/MAC/eReader/Tablet
Unerwartete Verzögerung
Ups, ein Fehler ist aufgetreten. Bitte versuchen Sie es später noch einmal.