Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.You'll learn how to... Write clearly, simply and engagingly Choose a killer headline and a strong structure Use 20 proven strategies for creative copywriting Harness the power of persuasion and psychology Create a unique tone of voice for a brandIllustrated throughout and packed with real-life examples,Copywriting Made Simpleis the perfect introduction to copywriting today."e;Tom's put a lifetime of learning into this book an incredibly thorough briefing on copywriting."e; -Dave Trott, Creative legend, agency founder, author and teacher."e;Educational, entertaining and energetic prepare to dig deep and enjoy!"e; -Katherine Wildman, Host, The Writing Desk.

Tom Albrighton has been a professional copywriter for over 12 years, writing for household names like Prudential, Jeyes and Fuji plus dozens of other businesses and agencies. He is a co-founder of ProCopywriters, the alliance of commercial writers, and was ranked the #7 'Copywriter rated by copywriters' in a 2015 DMA survey.