A counterintuitive and science-backed look at how the drive to be "authentic" is holding us back.

• Provocative: The book offers a provocative challenge to the widely accepted idea of "being true to yourself."
• Wide appeal: The topic of authenticity resonates broadly, as it's an issue we all grapple with in our personal and professional lives. The book's insights will likely resonate with a wide audience.
• Work-focused: Tomas devotes significant attention to how authenticity plays out in the workplace, including dedicated chapters on leadership and diversity/inclusion. The book demonstrates how authenticity and work performance are deeply intertwined.
• Evidence-based: The book's provocative arguments are grounded in decades of psychological research, giving it a strong foundation of empirical evidence to support its contrarian viewpoint.

Audience: Self-help aficionados and leaders.

Tomas Chamorro-Premuzic is the Chief Innovation Officer at ManpowerGroup, a professor of business psychology at University College London and Columbia University, a cofounder of Deeper Signals, and an associate at the Harvard Kennedy School's Entrepreneurial Finance Lab. He is the author of Why Do So Many Incompetent Men Become Leaders? (and How to Fix It), upon which his TEDx talk is based, and I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique.