This book provides an empirical study of the increasing importance of the concept of the entrepreneur in the context of the neoliberal cultural paradigm. Using the theoretical framework of the post-structural discourse theory and methods of qualitative discourse analysis, the book describes the changes in political discourse that resulted in the increasing dominance of the figure of the entrepreneur after the late 1980s.

Tomas Marttila is Research Assistant and Lecturer at the Department of Sociology at University of Bamberg, Germany.

1. Specters of Entrepreneurship 2. The Culture of Enterprise 3. Discourse, Difference, Meaning 4. Political Discourse 5. Discourse Analysis 6. Liberal-Conservative Politics for Functioning Market Economy: 1991-1994 7. Social-Democratic Politics for Full Employment: 1994-1997 8. Securing the Welfare in the KBE: 1997-2004 9. The Specters of Entrepreneurship