Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.
Claude codified his techniques in 1923 in a book called Scientific Advertising.
While this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown.
To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today.
Tony isolated 114 Profitable Laws of Advertising & Marketing providing a clear set of rules that anyone can follow. These Laws spread across 17 categories including:
• 8 Laws for Headlines
• 2 Laws for Call-to-Action
• 13 Laws for Salesmanship
Never before has Claude's work been presented with such clarity, including:
• Uncommon words defined.
• Example ads referenced by Claude.
• Added illustrations to aid understanding.
If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise!
Inhalt
Introduction
Back In Time
How Advertising Laws Are Established
Just Salesmanship
Offer Service
Mail Order Advertising What It Teaches
Headlines
Psychology
Being Specific
Tell Your Full Story
Art In Advertising
Things Too Costly
Information
Strategy
Use of Samples
Getting Distribution
Test Campaigns
Leaning On Dealers
Individuality
Negative Advertising
Letter Writing
A Name That Helps
Good Business
Websites
Landing Pages
Video Marketing
About Tony