This book shows the connection between central task areas of agile management and strategically controlled internal communication. The authors further develop the current discussion on the management function of internal communication by placing it in the concept of communication-centered management and at the same time illustrating concepts and models using case studies.
With its consistent theory-praxis reflection, the book bridges the gap between pure practitioner literature and traditional academic textbooks. It is aimed equally at managers in the fields of corporate development, law and compliance, human resources, controlling and communications management, as well as at teachers and students in these disciplines.
The content
Introduction to communication-based management theory
- Perspectives of internal communication in the context of agile management
Task areas of corporate management and the contribution of internal communication: goals and norms, strategic controlling, organization, innovation management, change management, network management, crisis management, corporate governance
- Internal communication as corporate management: outlook for further development
The authors
Prof. Dr. Ulrike Buchholz has been teaching corporate communications at Hanover University of Applied Sciences and Arts since 2001. Before that, she was head of global internal communications at Infineon Technologies AG, Munich, and worked in corporate communications at Siemens AG.
Prof. Dr. Susanne Knorre is a management consultant specializing in communication and management as well as strategy and organizational development. Since 2007, she has been a part-time professor of corporate communications at Osnabrück University of Applied Sciences.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Autorentext
Prof. Dr. Ulrike Buchholz has been teaching corporate communications at Hanover University of Applied Sciences and Arts since 2001. Her fields of work are internal communication, communication in change processes, strategic communication management and corporate communication in management theory. She studied linguistics, German and Indo-Germanic linguistics in Münster before completing her doctorate on Wilhelm von Humboldt's philosophy of language. Until her appointment, she was head of internal communications at Infineon Technologies AG worldwide. Before that, she was responsible for projects in the field of executive communication and change management in the corporate communications department of Siemens AG.
Prof. Dr. Susanne Knorre works as a management consultant with a focus on communication and management as well as strategy and organizational development. She has many years of experience on supervisory boards. After studying political science and economics and passing the state examination for the higher general administrative service, she worked in the Ministry of Economics in Rhineland-Palatinate as head of the minister's office, among other positions. During this time, she wrote her doctoral thesis on the development of German collective bargaining autonomy. She then moved to Preussag AG and took over as Head of Corporate Communications in 1998. From 2000 to 2003 she was Minister of Economics in Lower Saxony. Since 2007, Knorre has been a part-time professor of corporate communications at the Institute for Communication Management at Osnabrück University of Applied Sciences.