This book addresses the multiple challenges of this new type of system. It seeks to show how, in the digital age, companies pursue the massive collection of personal data and how they deal with their power of information accumulation while also trying to push forward their business strategy. In the case of the Internet giants-Google, Amazon, Facebook, Apple, and Microsoft (GAFAM)-they now possess an ability to reconfigure the behaviour of individuals, clients, and citizens globally.

Specifically, this book analyzes the privacy policies of selected companies that use data-driven business models in four Latin American countries: Brazil, Chile, Colombia, and Mexico. It also assesses how prepared these states are to protect their citizens against the exploitation of their personal data and to face the legal and technical challenges of Big Data in an ever-changing transnational context, and with actors more powerful than nation states.

Vivian Newman-Pont

Obtained her law degree from the Universidad Javeriana and her Bachelor of Laws degree from the Universitat de Barcelona. Vivian holds a post-graduate degree in Administrative Law (D.S.U.), a Master's degree (D.E.A.) in Internal Public Law from the Université Paris ii Panthéon-Assasand, as well as a Master's degree in Cooperation and Development from the Universitat de Barcelona. She is the Director of Dejusticia.

Daniel Ospina-Celis

Is a lawyer who studied at the Universidad de los Andes and is a researcher for Dejusticia.

Juan Carlos Upegui

Is a lawyer and head professor at Universidad Externado de Colombia. He holds a PhD in Law from the Universidad Nacional Autónoma de México (UNAM). He is also a researcher for Dejusticia.