From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.
Autorentext
Whitney Lehmann, Ph.D., APR, is an assistant professor of communication in the Department of Writing and Communication at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.
Inhalt
WHAT IS PUBLIC RELATIONS WRITING?
1. Purpose, Process, Style, Form and Tone
MEDIA RELATIONS
2. News Releases and Other Types of Releases
3. Media Pitches
4. Media Advisories/Alerts
5. Public Service Announcements
6. Media Kits
STORYTELLING
7. Interviewing
8. Background Materials and Backgrounders
9. Fact Sheets
10. Bio Sketches
11. News Writing
12. Feature Writing
WRITING FOR DIGITAL MEDIA
13. Email and Writing for the Web
14. Writing for Social Media
BUSINESS & EXECUTIVE COMMUNICATIONS
15. Letters and Memos
16. Speech Writing
WRITING FOR EVENTS
17. Talking Points and Run of Show
18. Shot Lists and Photo Captions