Praise for Career Distinction
"Hands down, this book is the bible on branding for your
career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled
the concept of personal branding for my clients for years. Now, for
the first time ever, I have an outstanding resource to
recommend--Career Distinction by William Arruda and Kirsten Dixson.
This book details the concept of personal branding in a magnificent
and easy-to-digest presentation that is a must-buy for every
serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the
Career Masters Institute
"Arruda and Dixson are widely respected in the global career
coaching community as gurus who not only teach but live the
personal branding model, and their expertise and passion show
through on every page of this practical, indispensable book. I
highly recommend it to all who want to distinguish themselves from
the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and
author of The Unofficial Guide to Landing a Job
Autorentext
WILLIAM ARRUDAdubbed the Personal Branding Guru by media and clients alikecombined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine.
KIRSTEN DIXSON is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego® and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.
Klappentext
As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professionaland you'll do it without having to be someone you're not.
Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.
In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:
- Brand yourself for career success
- Determine how others perceive you
- Develop your unique value proposition
- Define your target audience
- Tell your brand story
- Express yourself clearly and consistently
- Build and manage your online identity
- Stay on-message and on-brand every day
- Increase your career karma
The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organizationbranding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.
Zusammenfassung
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Inhalt
Foreword vii
Preface ix
Acknowledgments xv
1. Understand the Future of Work 1
2. Adopt the Career Distinction Mindset 11
3. Brand Yourself for Career Success 23
Step One ExtractUnearth Your Unique Promise of Value
4. Know Yourself to Grow Yourself 33
5. Remember, It's What They Think That Counts 45
6. Define Your Brand Community 57
7. Tell Your Brand Story 69
Step Two ExpressCommunicate Your Brand to Your Target Audience
8. Create Your Career-Marketing Tools 81
9. Express Yourself 97
10. Assess Your Online Identity 115
11. Build Your Brand in Bits and Bytes 127
Step Three ExudeManage Your Brand Environment
12. Be On-Brand in All That You Do 145
13. Get a Visual Identity 155
14. Increase Your Career Karma 171
Summary: Evolve and Resolve 185
Appendix 193
Index 197
About the Authors 207