By delivering kindness every day at all levels of your organization and to all your customers, you will earn dedicated employees and repeat customers?and, ultimately, profitability. This step-by-step guide details an approach to leadership focused on caring about the well-being of others. As founder and executive chairman of MarineMax and with kindness as his True North, William H. McGill Jr. helped transform the company from a small disparate group of boat dealers into a highly profitable $2 billion global conglomerate. In Relentless Caring, McGill shares what he's learned about how to truly care about others 24/7 and generate solid profits at the same time. Readers will learn: