Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

William Winston

Contents Preface

• Is the Future of Health Marketing Going to Be Directed by Videotex Systems?
• Marketing Long Term and Senior Care Services
• Marketing Services for Seniors
• Increasing Competition Will Expand the Healthcare Marketer's Role
• The Medical Marketing Audit: A Technique for Today's Competitive Extended Care Environment
• Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer
• Challenges in Marketing Mental Health Senior Services
• Skilled Nursing Facility Marketing: A Better Piece of Pie
• Control of the Marketing Effort in Health Care Organizations
• Family Selection of Long-Term Care Services: It's Not Just the Facility That's Important