Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Autorentext
YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.
RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.
Inhalt
Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion
Titel
Marketing Competences and Strategic Flexibility in China
EAN
9780230288607
ISBN
978-0-230-28860-7
Format
E-Book (pdf)
Hersteller
Herausgeber
Genre
Veröffentlichung
01.12.2006
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
1.77 MB
Anzahl Seiten
261
Jahr
2006
Untertitel
Englisch
Unerwartete Verzögerung
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