This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real world applications. Divided into three parts, it explores critical aspects of global business through about 40 case studies. New and updated case studies illustrate the magnitude and complexity of global business.

Yongsun Paik is Professor of International Business and Management, Director of the Center for International Business Education (CIBE), and the Center for Asian Business at Loyola Marymount University (LMU) in Los Angeles, CA, USA. Before joining LMU in 1991, he served as a country economist at the Export-Import Bank of Korea and a researcher at the Korea Ministry of Finance.

Dong Chen is Professor of International Business and Strategic Management at Loyola Marymount University (LMU) in Los Angeles, CA, USA. He also serves as Chair of the Management Department and Research Director of the Center for International Business Education at LMU.

William (Bill) Newburry is Professor, prior Department Chair, and the Ryder Eminent Scholar of Global Business at Florida International University (FIU) and an Academy of International Business (AIB) Fellow. Bill currently serves as Editor of AIB Insights and President of the Consortium for Undergraduate International Business Education (CUIBE).

Dan Prud'homme is Assistant Professor at Florida International University (FIU)'s College of Business in Miami, FL, USA. Prior to joining academia, Dan worked for a decade in China, specializing in intellectual property and innovation management, nonmarket strategies, and international trade.