The book constructs a holistic analytical framework for the selection of hotel sites and the evaluation of their value, employing the TSPV (Target Analysis-Site Selection-Project Planning-Value Assessment) methodology, particularly in the context of emerging urban (new area) developments.

Proceeding from a theoretical foundation in the TSPV paradigm, the book methodically dissects and examines various components such as factor analysis, market feasibility, and financial scrutiny, pertinent to the process of hotel site selection. It adopts an interdisciplinary approach, integrating these elements, while also addressing the ramifications of uncertainty analysis within the hotel industry.

Readers can be navigated through the TSPV framework to engage in a scientifically grounded and logically coherent exploration of critical aspects like site selection, strategic positioning, profitability, and the overall valuation of prospective hotel ventures.

Yue He is a certified hospitality educator with the American Hotel & Lodging Association and serves as Lecturer of Hospitality Management at International Business and Tourism Management of Ningbo Polytechnic, China. She received her Master's Degree from Dublin Institute of Technology, Ireland, and her undergraduate degree from Xi'an International Studies University, China. Her research interests focused on hotel operation and management and has published more than ten academic papers. Prior to entering academia, she worked in a variety of positions in the hotel industry.