Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class
"The new rules of persuasion for a better world." - Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better
You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life.
Influence doesn't work the way you think because you don't think the way you think. Move past common misconceptions - such as the idea that asking for more will make people dislike you - and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behaviour more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it's too late. Along the way, you'll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan and the man who saved the world by saying no.
Influence Is Your Superpower will teach you how to transform your life, your organization and perhaps even the course of history. It's an ethical approach to influence that will make life better for everyone, starting with you.
Autorentext
Zoe Chance
Klappentext
Get what you want without compromising who you are: the new rules of persuasion to influence others for good
We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.
Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing on the latest behavioural research, entertaining real-life stories and the skills she teaches on her sell-out Yale University MBA course, Zoe Chance unpacks what influence is and how we are persuaded before setting out a series of powerful skills you can adopt to master the art of persuasion and influence. Her techniques include the Magic Question, Powerful Listening, the What Would It Take Question and Building Support. She also looks at how to use influence for maximum positive impact in the world - and how to defend yourself against the 'dark arts' of persuasion by other less scrupulous individuals or institutions.
Bold, entertaining and efficacious, this indispensable book is a call to action for all the nice people in the world wanting to practice influence without resorting to manipulation, bullying or corruption to create a brighter more positive future.