"Genre fiction series are the bread and butter of mid-list writers. For many, they make the difference between a writing dream and a writing career." Zoe York/Ainsley Booth, USA Today and New York Times bestselling author

For the first time ever in print, Zoe York breaks down how she plans a series-something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers:

• high-concept pitches

• taglines and blurbs

• world building and casts of characters

• writing the first book in a series

• finding comparable series and covers

• how to write towards future marketing

• and why ALL OF THE ABOVE should be considered before you write a single word

Zoe York lives in London, Ontario with her young family. She has an English degree and works at a university, so it was probably a foregone conclusion that she'd write a romance novel one day. What Once Was Perfect is her debut novel.