After writing a genre fiction series, what's next? Zoe York has been there a dozen times. In this follow up to Romance Your Brand, the USA Today bestselling author breaks down how to pick the right marketing plan for your brand, your books, and your readers.

Let's talk about:

• scheduling sales • planning releases • brand re-vamping • audience growth • fandom building • goal setting • weathering low points

Zoe York lives in London, Ontario with her young family. She has an English degree and works at a university, so it was probably a foregone conclusion that she'd write a romance novel one day. What Once Was Perfect is her debut novel.