This book includes detailed presentations of the most important strategic management tools and discusses their history and theoretical background. The advantages and disadvantages of each tool are extensively illustrated. The focus is on precise step-by-step instruction so the reader can immediately apply the tool and avoid typical beginner's errors in their use and interpretation.

Prof. Dr. Herbert Paul (Fachhochschule Mainz); Prof. Dr. Vollrad Wollny (Fachhochschule Mainz)