This book evaluates design services from the perspectives of the designer and customer, linking them in a matrix. It thus provides the designer with lines of argumentation for acquiring contracts. In addressing evaluation criteria, the book discusses cost calculation methods while also introducing models for different design disciplines.

Joachim Kobuss, Autor, Coach, Dozent und Publizist; Alexander Bretz, Rechtsanwalt, Dozent, Verwaltungsdirektor MD. H, Berlin