This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.

Prof. Dr. Knut Wiesner (Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt)