After discussing the role of the hotel business in the overall tourism economy, this textbook examines its structural characteristics and considers current trends in this ever-evolving sector. It describes the organization and function of the hotel business as well as corporate policy and planning. Additional subjects include the management of quality, costs, personnel, and F&B procurement, as well as marketing, sales, investment and finance.



Autorentext

U. Karla Henschel, Axel Gruner, Burkhard von Freyberg, Hochschule für angewandte Wissenschaften München

Titel
Hotelmanagement
EAN
9783110524079
Format
PDF
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
4.98 MB
Anzahl Seiten
380
Auflage
5., aktualisierte Auflage
Lesemotiv