• YouTube promotions
• Podcast tour
• Digital ad campaign
• Early bookseller and trade outreach
• Newsletter campaign
• Outreach to influencers on Instagram and TikTok
• Cross-promotion with backlist titles

Alex Troutman is a wildlife biologist, birder, nature enthusiast, and science communicator from Austell, Georgia. He has a passion for sharing the wonders of nature and introducing the younger generation to the outdoors. Alex is the co-organizer of several Black in X weeks, including Black Birders Week, Black Mammalogists Week, and Black in Marine Science Week. This movement encourages diversity in nature, the celebration of Black individual scientists, awareness of Black nature enthusiasts, and diversity in STEAM fields.