Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era.

Introduction 1. The Structuralist Perspective 2. Unity and Pluralism: the Theory of Jurij Lotman 3. Interpretation and culture: Umberto Eco's Theory 4. Ideas for an Archaeological Semiotics Bibliography