We're now in a world where simply offering products, services?even experiences?isn't enough. In this book, B. Joseph Pine II takes the next step after the Experience Economy and introduces the Transformation Economy, where companies offer customers a journey of self-improvement, meaning, and change through meaningful and memorable experiences. This book describes this new economic offering and offers practical frameworks for designing, creating, and guiding experiences.

• Focuses on a growing area of interest?it's the first major book on the topic. People are looking to improve themselves, and this book is what organizations need to offer that value to customers, no matter their industry.
• Trusted author, building on a classic idea. The Transformation Economy is the next step after the Experience Economy, an iconic idea that has been adapted across organizations for more than two decades.
• Chockfull of applicable frameworks, so leaders of organizations can discover how to better understand their customers, and then design, create, and guide transformations accordingly.
• Full of examples across industries, from health to finance to B2B. Companies featured may include Noom, Burning Man, the US Army, London Business School, Symplany, Transformational Travel Council, The Walt Disney Company, GolfTEC, Echo360, Mosaic Lifecare, Mid-Columbia Medical Center, Glo2Facial, Eataly, and Texas State Technical College.

Audience: Executive leadership, including C-level positions and heads of operations, strategy, marketing, and "product" development. Anyone who works to create experiences for customers. Previous readers of The Experience Economy will also be interested in this book.

B. Joseph Pine II is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial startups alike, and cofounder of Strategic Horizons LLP. He is the coauthor, with James H. Gilmore, of the bestselling book The Experience Economy, as well as Infinite Possibility, with Kim C. Korn. His other books include Authenticity and Mass Customization.