Complete summary of Guy Kawasaki's book: "Enchantment"The review of the ideas in "Enchantment" shows that even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone's busy doing their own thing. In practice, the greater your mousetrap is, the harder it will be to get people to embrace it because it will be so different to what they're used to. Instead of sitting back and hoping you'll be discovered, you have to get busy enchanting people with what you have. Enchantment is the art and process of turning cynics into believers and then enlisting them in a crusade to tell the world. This summary highlights a few steps in bringing about enchantment: Step one is to get people to like you. Step two is to then show you can be trusted. These are the two pillars on which enchantment is based. If you aspire to enchant others, you need to work at being likable and trustworthy first. Once you have got likability and trustworthiness under control, there are nine things you can do to get some enchantment working in your favor. Added-value of this summary: . Save time. Understand key concepts . Increase your business knowledge To learn more, read the summary of "Enchantment" and go forth and enchant.
Klappentext
The must-read summary of Guy Kawasaki's book: "Enchantment: The Key to Attracting People to Your Company".
This complete summary of the ideas from Guy Kawasaki's book "Enchantment" shows that even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone's busy doing their own thing. In practice, the greater your mousetrap is, the harder it will be to get people to embrace it because it will be so different to what they're used to. Instead of sitting back and hoping you'll be discovered, you have to get busy enchanting people with what you have. Enchantment is the art and process of turning cynics into believers and then enlisting them in a crusade to tell the world. This summary highlights a few steps in bringing about enchantment and the nine things that you can do to get some enchantment working in your favor.
Added-value of this summary:
. Save time
. Understand key concepts
. Increase your business knowledge
To learn more, read "Enchantment" and find out why you should go forth and enchant.