Why do some organizations consistently outperform their competitors while others struggle to keep up?The answer often comes down to strategy. Business Strategy Essentials You Always Wanted to Know (3rd Edition) is a practical guide to understanding strategic management-from analyzing industries and competitors to formulating and executing strategies that deliver results.Key Features include:
- Comprehensive coverage of strategic management fundamentals
- New chapter on AI and competitive advantage
- New coverage of Objectives and Key Results (OKRs)
- Real-world case studies featuring Walmart, BMW, and Apple
- Chapter summaries and quizzes to reinforce learning
Learn how to evaluate industry life cycles and competitive forces, scan the external environment, develop business- and corporate-level strategies, and navigate diversification, mergers and acquisitions, and organizational change.New to this Third Edition is coverage of Objectives and Key Results (OKRs) for aligning strategy with execution, along with a new chapter on artificial intelligence (AI) as a strategic tool for competitive advantage.After reading this book, you'll be able to:
- Evaluate industries and competitors using proven strategic frameworks.
- Formulate business- and corporate-level strategies for sustainable competitive advantage.
- Understand diversification, mergers and acquisitions (M&A), and organizational structure.
- Apply OKRs and AI to strategic planning and decision-making.
Part of Vibrant Publishers' Self-Learning Management Series, this book is an essential resource for managers, entrepreneurs, consultants, and business students seeking to strengthen their strategic thinking and make better business decisions.
Autorentext
Callie Daum is a healthcare leader with over 20 years of experience in strategy, project management, and business transformation.