Leadership is stuck in a Groundhog Loop.

Organizations transform, restructure, and reinvent. New strategies replace old ones. New technologies promise breakthroughs. New leaders arrive with new answers. Yet too often, the same problems return.

Something deeper has been lost. The promise of leadership itself.

True Titans: Leading Inside to Win Outside confronts this breakdown by returning to the enduring principles great leaders have always practiced and applying them to the challenges leaders face today.

Drawing on decades of experience and lessons from extraordinary leaders across business, the military, history, and life, True Titans reveals five interconnected Powers: Strategic Courage, Customer Heart, People Activation, Market Ingenuity, and Torchbearer Leadership. Together, they show how great leaders create the conditions inside their organizations that allow people and businesses to win outside.

But leadership is not a position. It is a practice. That is why True Titans goes beyond ideas, with practical Rituals that turn each Power into actions leaders and organizations can put to work immediately.

BREAK THE LOOP. RESTORE THE PROMISE OF LEADERSHIP.

WIN INSIDE AND OUTSIDE. BECOME A TRUE TITAN.

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Foreword by Cole C. Kingseed, U.S. Army Colonel (Retired) and co-author of the New York Times bestselling Beyond Band of Brothers.

Christian Anschuetz is a strategic advisor to senior executives at many of the world's most influential organizations. A former Marine Corps Officer, global executive, and a member of the faculty at UNC's Kenan-Flagler Business School with a focus on Strategic Marketing, he is known for challenging leaders to reject performative leadership, confront ground truth with courage, and build companies that win externally by activating their people internally.