Christopher Smith is a 29-year safety professional whose passion and experience for creating excellence has provided him with unique insight into the creation of excellence and the effectiveness of leadership in fostering that excellence. Chris answers the question, 'if excellence is claimed to be understood by so many people, then why is true excellence so rare?' Through many years of helping organizations strengthen their own brands of excellence, Chris has created a simple to understand, straightforward approach to creating sustainable excellence in any organization and at any maturity level.