Neither hope nor denial are strategies for managing AI risk.

AI adoption is accelerating faster than any previous technological shift. The opportunities for creating competitive advantage are huge - but so are the risks of new, faster routes to reputational damage.

GuardrAIls bridges the gap between innovation and reputation management by providing actionable, non-negotiable guardrails for ethical AI together with a framework for managing the Seven Pillars of AI Reputational Risk. With incisive case studies from companies such as Air Canada, Coca-Cola and Google Photos, together with concrete decision frameworks, crisis playbooks and a pragmatic 90-day action plan, it enables leaders to adopt AI aggressively but responsibly, and turn potential crises into competitive advantage.

Discover how to put in place effective AI governance, not as a technical or legal exercise but as a critical marketing and brand-protection discipline, so that you can actively maintain brand authenticity and stakeholder trust as you chart the path into the future.

Craig McDonogh is an accomplished marketing executive and AI ethicist with more than 30 years of experience in global B2B software. He has led marketing teams and strategy at companies including ServiceNow, BMC and Perspectium, and more recently at AI-driven organizations such as Forma.ai and Imgix. He is an advisor on AI Ethics to the University of San Francisco Digital Marketing Program, and publishes a daily newsletter on responsible AI at ethicore.substack.com

Craig combines a technical understanding of how AI systems work with deep experience in the ethics of AI, advising on issues such as fairness, transparency, accountability, and sustainability. Recognized as both a SaaS marketing leader and trusted voice on AI responsibility, he helps organizations adopt AI in ways that build trust, minimize risk, and drive long-term value.

Craig is based in Carlsbad, California.